Sterling Holiday Resorts has committed ₹2.25 crore across FY2024-25 and FY2025-26 to a dialysis project that has placed 38 machines in 19 hospitals and healthcare institutions across seven states. Together, they create capacity for 34,200 treatments a year in Tier II and Tier III cities and underserved communities beyond India’s metros.
Taking critical healthcare beyond the metros
A defining focus of Sterling’s CSR initiative has been to bring critical renal-care
infrastructure closer to communities outside India’s major metropolitan centres.
For patients requiring dialysis several times a week, access to treatment can often
involve repeated travel, lost working hours and significant financial strain on families.
By supporting infrastructure closer to where patients live, Sterling aims to reduce this
burden while strengthening local healthcare capacity.
The initiative reaches Tier II and Tier III cities, district headquarters and underserved
communities across Tamil Nadu, Maharashtra, Madhya Pradesh, Assam,
Uttarakhand, Andhra Pradesh and Uttar Pradesh.
Sterling-supported machines have been deployed across government hospitals,
medical colleges, district hospitals and community healthcare institutions serving
populations well beyond their immediate locations.
From CSR spend to healthcare capacity
Sterling measures the programme not merely by the money deployed or machines
installed, but by the healthcare capacity created.
The initiative has also delivered wider economic and community benefits, including
reported patient savings of approximately ₹2.05 crore and the creation of 260 local
employment opportunities across the healthcare ecosystems supported by the
programme.
More significantly, a dialysis machine is not a one-time intervention. It is a healthcare asset capable of serving communities year after year.That means the social return on Sterling’s CSR investment has the potential to compound over time—through more treatments, lower patient costs, stronger healthcare infrastructure and greater access to care closer to home.
Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts Limited, said:
“Doing Good by Doing Well’ reflects a simple belief at Sterling—that as our business
grows, the positive impact we create around us should grow with it.
Through our CSR initiatives, we have already supported 38 dialysis machines across
19 healthcare institutions, creating capacity for approximately 34,200 treatments
every year, particularly in communities where access to specialised healthcare can
be challenging.
What makes this meaningful is its ability to endure. Each machine
becomes a community healthcare asset that can serve patients year after
year—reducing travel, easing the financial burden on families and strengthening
healthcare capacity where it is needed most.
For us, that is the real measure of meaningful CSR: not simply what we spend, but
the capacity we create and the impact that continues long after the investment is
made.”
Creating impact that multiplies
As Sterling continues to expand its hospitality footprint across India, the Company
intends to focus its CSR investments on interventions capable of creating
measurable, scalable and lasting social impact.
The objective is to ensure that Sterling’s growth creates value not only for guests,
partners and shareholders, but also for the communities it touches.
Impact at a Glance
₹2.25 crore — CSR commitment across FY2024-25 and FY2025-26
38 — Dialysis machines supported so far
19 — Hospitals and healthcare institutions supported
34,200 — Annual dialysis treatment capacity created
₹2.05 crore — Reported patient savings
260 — Local employment opportunities generated
7 states — Geographic reach of the initiative
About Sterling Holiday Resorts Limited
Sterling Holiday Resorts Limited is a leading hospitality company in India that has a
portfolio in more than 70 unique destinations, and over 4000 keys operational.
Sterling has resorts at some of India’s best-loved holiday destinations, including
Agra, Alleppey, Amritsar, Anaikatti, Athirappilly, Ayodhya, Badami, Bokaro, Chail,
Coorg, Corbett, Darjeeling, Dehradun, Dharamshala, Gangtok, Gir, Goa, Godavari,
Guruvayur, Haridwar, Jagdalpur, Jaisalmer, Jawai, Jodhpur, Kalimpong, Kanha,
Kasauli, Karwar, Kodaikanal, Kufri, Lansdowne, Lonavala, Madurai, Malampuzha,
Manali, Mohali, Mount Abu, Munnar, Mussoorie, Nainital, Ooty, Panchgani, Pench,
Puri, Pushkar, Ranthambore, Rishikesh, Rudraprayag, Sakleshpur, Sariska, Sattal,
Srinagar, Tadoba, Thekkady, Tipeshwar, Tiruvannamalai, Udaipur, Varanasi, Vellore,
Vythiri, Wayanad, Yelagiri, and Yercaud.
The company is a 100% independently managed subsidiary of Thomas Cook (India)
Limited (TCIL) and part of Fairfax Financial Holdings Limited.
For booking and more information, guests can log on to www.sterlingholidays.com
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