A number of Corporate Social Responsibility (CSR) projects were carried out in 2025 by PayU, a prominent fintech platform, as part of its unwavering dedication to furthering India’s digitisation objective and financial inclusion agenda. Since 2024, PayU’s multifaceted programmes—which aim to empower underserved communities and close the digital divide—have directly benefited over 50,000 rural beneficiaries, over 140 women in important villages in states like Maharashtra, and roughly 450 students and educators in India. PayU worked with important organisations, such as the Data Security Council of India (DSCI) and NeevJivan NGO, to advance this aim.

Richa Mukherjee, Senior Director of Corporate Affairs and Public Policy, stated, “PayU’s dedication to social impact extends beyond financial inclusion – we’re constructing digitally safe and economically empowered communities from the ground up.” These initiatives reflect our conviction that entrepreneurship and technology have the power to change people’s lives. We are bringing about long-lasting change that advances the goal of Digital India when we witness women starting sustainable companies or rural youngsters grasping cybersecurity principles.

PayU transformed cybersecurity education in rural Karnataka with its Cyber for Youth Program, a collaboration with the Data Security Council of India (DSCI). Through interactive tests, poster contests, and live demonstrations in regional languages, important subjects including preventing cyberbullying, social media safety, and knowledge of digital payment fraud are covered. Students’ knowledge increase rates ranged from 62.5% to 82.3% across several schools, confirming the programme’s impact through rigorous pre- and post-assessments.

PayU’s “Model Village Program”, which aims to encourage women entrepreneurs in the Maharashtra regions of Nashik, Dahanu, and Jawhar, was conducted in partnership with the NeevJivan NGO. The programme gave women viable alternative sources of income by introducing sustainable livelihood projects like vermicomposting, beekeeping, mushroom growing, and chicken farming.

With goods like “Madhu” for honey and “Mastshroom” for mushrooms, the program offered complete support, including 30-45 days of entrepreneurial instruction and strategic branding advice. PayU’s dedication to economic empowerment through innovation is demonstrated by the programme, which successfully launched 14 sustainable projects and gave each participating home access to new revenue-generating opportunities.

PayU’s dedication to education was further reinforced by a strategic alliance with Teach for India. Through extended mentorship sessions, PayU’s top leaders interacted directly with over 450 students and educators, promoting knowledge exchange and offering practical insights into technology, entrepreneurship, and career development. This programme reaffirmed PayU’s faith in the ability of direct interaction to mould young minds and in leadership-driven societal transformation.

All of these projects expand on PayU’s proven history of successful CSR initiatives. The company successfully carried out two significant projects last year: the Digital Vans initiative, in collaboration with MeITY’s CSC, which provided financial and digital literacy training to more than 50,238 residents in remote areas around Bengaluru, Mumbai, and Gurugram; and the Village Adoption Program, which was under RBI’s framework and brought digital payment literacy to 5,000 beneficiaries across five villages in Uttar Pradesh under the theme “Har Payment Digital”. These initiatives show PayU’s unwavering dedication to closing the digital gap and promoting financial inclusion in rural India.