The nation’s first-ever EV-smartwatch integration has been launched by TVS Motor Company and connected lifestyle brand Noise. By pairing the TVS iQube electric scooter with a limited-edition Noise wristwatch, the made-in-India invention gives users safer, smarter, and more connected travel experiences.

As a mobility companion, the wristwatch provides riders with real-time access to vital ride information, such as tyre pressure and battery charge levels, right on their wrist. The technology unlocks the future of intelligent mobility while protecting privacy through the use of user permissions and secure APIs. With the TVS iQube surpassing 6.5 lakh sales, its launch coincides with a significant milestone. Through the seamless integration of technology, sustainability, and customer-centric innovation, TVS is dedicated to rethinking the future of mobility. This ambition is demonstrated by the firm’s collaboration with Noise, which turns the smartwatch from a leisure gadget into an intelligent riding aid. Aniruddha Haldar, Senior Vice President, TVS Motor Company, stated, “We are empowering our riders with smarter, safer, and more intuitive journeys by integrating the TVS iQube with a connected smartwatch.” This will help shape the future of mobility in India.

Noise’s co-founder, Amit Khatri, continued, “Our goal has always been to create technology that makes it easy for people to live, travel, and stay in touch. By transforming the wristwatch into a mobility companion, this collaboration with TVS Motor Company is a significant step in that direction and brings significant innovation to the wrist. This first-of-its-kind experience demonstrates our dedication to pushing boundaries, providing meaningful technology, and influencing the future of connected living in India as people search for more intelligent, integrated ways to get through their days.” With a complimentary 12-month Noise Gold membership, the TVS iQube Noise Smartwatch will be offered exclusively on the official TVS iQube website for an introductory price of Rs 2,999.