PepsiCo India has partnered with the Haryana State Rural Livelihoods Mission (HSRLM) and social impact organisation Indus Action to strengthen the implementation of the Government of India’s Lakhpati Didi initiative in Haryana. The collaboration, launched under PepsiCo India’s women empowerment programme, RevolutioNari, aims to support nearly 1.1 lakh rural women over the next three years by helping them access livelihood schemes, skill development opportunities, subsidised finance, and market linkages.
The initiative is designed to create a stronger support system for women associated with Self-Help Groups (SHGs), enabling them to build sustainable income-generating activities and achieve annual household earnings of more than ₹1 lakh. The programme focuses on connecting eligible women with government welfare schemes, productive assets, financial assistance, and entrepreneurship opportunities that can improve their long-term economic security.
The Lakhpati Didi initiative is part of the broader Deendayal Antyodaya Yojana–National Rural Livelihoods Mission (DAY-NRLM), which seeks to transform rural women into financially independent entrepreneurs. Women who consistently earn at least ₹1 lakh annually through sustainable livelihood activities are recognised as Lakhpati Didis. The central government has been actively promoting the programme to expand income opportunities and strengthen women-led enterprises across rural India.
As part of the partnership, PepsiCo India and its collaborators will focus on improving access to government schemes through a technology-driven approach. A digital eligibility-matching platform will help identify suitable schemes for SHG members based on their skills, interests, and qualifications. The initiative will also support better coordination among government departments, financial institutions, training organisations, and market stakeholders to ensure that women receive comprehensive support throughout their entrepreneurial journey.
Another key component of the programme is simplifying the process of applying for loans and welfare schemes. By streamlining procedures and enhancing awareness, the partners aim to reduce barriers that often prevent rural women from accessing financial and livelihood support. In addition, a digital tracking system will monitor applications and scheme benefits, helping authorities improve transparency and efficiency. A structured grievance redressal mechanism will also be established to address concerns and ensure timely resolution of issues faced by beneficiaries.
The initiative also seeks to strengthen women’s financial literacy, business decision-making abilities, and market access. Community Resource Persons and technology-enabled communication channels, including SMS, IVRS, and call centres, will be used to provide personalised guidance and maintain engagement with beneficiaries. This approach is expected to improve last-mile delivery and ensure that eligible women receive the support they need to establish and expand their enterprises.
PepsiCo India stated that empowering women economically creates a positive impact on families and communities. Through institutional partnerships, technology integration, and community outreach, the company aims to help more rural women transition towards sustainable livelihoods and become leaders within their communities. The initiative reflects a growing trend of collaboration between the private sector, government agencies, and civil society organisations to accelerate inclusive growth and women’s empowerment.
With the Lakhpati Didi programme emerging as a key driver of rural economic transformation, the partnership is expected to contribute significantly to increasing women’s incomes, strengthening self-reliance, and creating long-term opportunities for rural households across Haryana.
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